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Many of Europe’s most successful eCommerce companies as well as major local chains benefit from direct mail, which they run alongside their email marketing and directly integrate into their cross-channel campaigns. To do so, they use optilyz.

The optilyz platform enables companies to leverage letters and postcards for various use cases – for example to target customers where no opt-in for email marketing was provided. Average conversion rates for this channel are around 3.7% and companies who use optilyz normally improve performance by 30-70%. Via the optilyz integration into marketing clouds and CRM systems, marketers can easily add print touchpoints to customer journeys as well as automate and better segment direct mail campaigns. This leads to reduced cost due to better targeting as well as higher conversion rates due to improved personalisation.

Direct mail is back and with optilyz it has become one of the most profitable channels for many companies already.

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