The Coup specialises in developing strategic creative concepts. The owner-managed agency covers the full spectrum of the Berlin creative scene from art and design to music and entertainment. This creative network also enables content that can be used as a targeted PR tool for startups and mid-sized companies: corporate publishing, corporate blogging, corporate podcasts and apps… The Coup is constantly developing ideas for unique digital marketing activities and is ready to implement them for clients alongside typical PR and media communications activities.
The Coup transforms new free-thinking ideas into pilot projects to discover trends and their reach long before they become premium content for companies. For innovative products on the offline market The Coup builds a bridge to digital brand development or further marketing through proprietary platforms or applications. Digital startups benefit far more from individual marketing solutions than from a heavy reliance on keyword oriented texts by giving the company a persona that the client can easily interact with. Branding is achieved through creating user-oriented demand for solutions and entertainment both in the B2C and B2B sector.
With her roots in PR and journalism The Coup founder Melanie Marten sees storytelling as the most important tool for reporting in both public and trade media. In addition to optimising the presentation of content and forming new channels for the distribution of information The Coup conveys releases to selected media and press.