Consumer behavior has evolved the digital landscape, providing greater means for advanced measurement:
– The adoption of mobile devices has increased time spent with digital
– New technologies have enabled new capabilities
– Consumer behavior has increased online to offline engagements
These three factors open up many opportunities to maximize the impact and to increase profitability. Smart Measurement strategies are an important competitive factor and can contribute to the growth of companies.
Our speaker, Marion Laengin, is working at Google in the Agency Business for 3 1/2 years now and as Sales Manager for some of the biggest media agencies in Germany.