POSpulse GmbH is the leading crowd based Shopper Insights Intelligence company, providing leading industry segments with more transparency and excellence to better market their products and services. With a panel of mobile shoppers and the proprietary app “ShopScout” POSpulse generates insights along the entire customer decision journey: at home, out-of-home and directly at the point of experience (POE). Thanks to a state-of-the-art analytics dashboard, the results are analyzed by industry experts making sense of shopper data and providing real-time quality and actionable recommendations. Their customers include among others Mondelēz International, Mars Petcare, Media Markt, STORCK and Vodafone. www.pospulse.com.