In this presentation we’ll cover Dynamic Remarketing in AdWords. We’ll start with a intro to Dynamic Remarketing followed by a basic setup of a dynamic remarketing tag, audience segmentation, and feed.
We’ll finish the presentation with a more in-depth technical explanation of the internals of how tagging, feeds, and audience lists work together, and discuss some of their strengths and limitations.
The first part of the presentation is a business talk and the foundation for the second part which is more technical.
Our speaker, Eric Pomeranz, is a Product Technical Manager at Google. He develops internal tools to provide support for dynamic remarketing to internal users.