Founders' Pit Stop on PR for Startups: How to get good media coverage

We are excited to announce our second Founders’ Pit Stop this year – this time focusing on another vital issue for startups: PR!

Having a smart and efficient PR strategy is key for startups on their way to success, and we are very happy that we could engage Don Dahlmann, Lead Editor Automotive & Mobility at Gründerszene, to share with you the Dos and Don’ts of successfully spreading the word about your startup.

Don will cover the following topics:

• Finding the right strategy

• Identifying the right points of contact

• Short Attention vs. Long Tail

• Press work vs. Public Relations

• PR agency vs. own PR

Of course there will be a Q&A and networking session after the presentation where you can ask Don all your questions directly.

Agenda:

18:30 Doors open

19:00 Don on „PR for Startups“

20:00 Q&A

20:30 Networking

As always, there will be free pizza & beer during the networking.

We are looking forward to welcoming you on Wednesday, April 6th at EIT Digital Berlin!

Speaker:

Our speaker of the evening is Don Dahlmann, Lead Editor “Automotive & Mobility” at Gründerszene. As a former communication professional and social media expert, Don stood on both sides of the fence.

He advised clients such as Deutsche Bahn, Astra Zeneca or Shell in social media, online and crisis communication. Don was Communication Director for the mobility startup allryder (now: ally). Furthermore, he is a speaker and moderator, the founder and driving force of Germany’s biggest motor sports blog (racingblog.de) and was part of the jury of “Grimme Online Award”.

His passions lie with digital innovations, startups and everything related to mobility. You can find more information on Don here: www.dondahlmann.de